If the customer says, "I'm Mrs. Francis Smith" you should respond with, "It is lovely to meet you Mrs. Smith." If they use a title such as Doctor, you should use the title when addressing them as well.

Start in your own environment. How many people in your office building/environment know you and what you do? Starting today – introduce yourself to people in the hall, in an elevator, or in your office. Let everyone in your immediate vicinity know who you are and what you do. “Good afternoon, I am John Becker. I’m in finance.”